Weight: 12.5kg
LE 3,800

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In essential, we combine our long-standing family recipe and successful classics for the well-being of your family dog. With the MERA protection concept, essential Reference provides a balanced package of active ingredients to meet your dog’s daily needs.

  • For dogs with a normal activity level
    Ideal for family dogs.
  • Recipe without wheat
    Wheat is one of the most common allergens for dogs.
  • Anti-Smell-FormulaAnti-Smell Formula
    An active ingredient complex of inulin and Yucca schidigera regulates the intestinal flora and can thus contribute to reducing unpleasant inherent odour.
  • Support for the immune system
    With prebiotic inulin, mannan-oligosaccharides and beta-glucans.
  • Nutrition that has it all
    MERA essential Reference is ideally suited to the individual requirements of your dog.

Our dogs are unique and the same goes for their nutritional needs. The essential products provide every dog at any level of activity with the right food - from the classic family dog right through to high-performance athletes.


Maize, poultry protein (24%, partially dried and hydrolysed), rice, barley, poultry fat, beef pulp, linseed, lignocellulose, brewer's yeast (dried), calcium carbonate, egg powder, sodium chloride, potassium chloride, chicory inulin (0.2%), monocalcium phosphate, yeast cell walls (=0.04% beta-glucans and 0.04% mannan-oligosaccharides), salmon oil (0.2%), sunflower oil (0.15%), Yucca schidigera powder (0.02%).

Analytical constituents

Protein 22.5%, fat content 13%, raw fibre 3%, crude ash 7%, calcium 1.2%, phosphorus 0.8%, sodium 0.35%.

Additives per kg

Nutritional additives: Vitamin A 12.000IE, vitamin D3 1.200IE, vitamin E 200mg, vitamin C 100mg, copper (as copper-(II)-sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, Zink (as glycine-zinc chelate hydrate (solid)) 60mg, iron (as iron-(II)-sulphate, monohydrate) 250mg, manganese (as manganese-(II)-sulphate, monohydrate) 35mg, iodine (as calcium iodate, anhydrous) 2.0mg, selenium (as sodium selenite) 0.35mg.

Feeding recommendation for pure sensitive

MERA pure sensitive dog food is generally fed dry. Make sure that your dog has a constant supply of fresh water. The recommended details are only approximate values per day and must be adapted to suit outside influences and the dog‘s dispositions.

We recommend

The mentioned feeding recommendation is merely a guideline for balanced, requirement-oriented feeding of your dog. This information was calculated in accordance with the latest scientific knowledge, but must be adapted to the individual needs of your dog. Because a single number cannot cover all of the individual differences and conditions such as breed, age and size of dog, movement level, environmental influences (weather, summer, winter) etc.


Please store all MERA products in cool and dry place so that the quality of our products is maintained over their entire shelf life.

Energy content

Metabolisable energy (according to FEDIAF, 2016) 14.85MJ/kg. 

weight, kg g / day
1 30
2 45
3 60
4 75
5 90
6 100
8 125
10 150
15 200
20 250
30 335
40 415
50 490
60 560
70 630
80 695

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